Resources
Contractor Lead Generation Resources
Guides written for contractors who already run crews: how to judge a lead source, how fast to respond, what a lead is actually worth to your business, and how appointment setting changes the math.
Lead Generation
How home-service demand is created, what separates a real project request from a name on a list, and how contractors evaluate lead sources.
Why Home Service Leads Don't Convert (and What to Check First)
Low lead conversion usually traces back to one of a few causes: response speed, lead-source mismatch, pricing, or sales process. Here's how to diagnose which one.
8 min readShared vs. Exclusive Contractor Leads: Which Is Right for You?
Shared leads are sold to multiple contractors and cost less per lead; exclusive leads go to one contractor and typically cost more but face less price competition.
7 min read
Lead Response & Follow-Up
Speed-to-lead, contact cadence, voicemail and text follow-up, and the operational habits that decide whether an opportunity turns into a conversation.
Appointment Setting
Confirming, scheduling and preparing estimate appointments — including what an appointment can and cannot promise.
Marketing Economics
Cost per lead, cost per booked estimate, close rate, average job value and the math that tells you what an opportunity is worth.
How Much Should Contractors Pay for Leads? A Simple Framework
There's no single right price for a lead — the right number comes from your close rate, average job value, and target marketing cost as a percent of revenue.
8 min readHow to Calculate Cost per Booked Estimate (With Formula)
Cost per booked estimate divides total marketing spend by the number of confirmed appointments it produced. Here's the formula and a worked example.
7 min read